What are values?

Values are a shorthand way of describing our motivations and the energetic containers of our aspirations and intentions.

We have many types of values/ motivations: survival (level 1), relationship (level 2), self-esteem (level 3), learning and transformation (level 4), to understand our role in life (level 5), to contribute (level 6) and to serve others (level 7). There are positive values related to all these levels and also potentially limiting values related to only the first 3 levels (ego-based levels), like “power” (level 3), “blame” (level 2), “greed” (level 1) or “being liked” (level 2).

Positive, life-affirming values build Connection and Trust. Potentially limiting, fear-driven values create Separation and Mistrust.

Values lie behind Beliefs and Behaviors and support them each second.

Beliefs are assumptions (opinions, doctrines or principles) held as true by each of us. Beliefs are always contextual and can be unconscious, subconscious or conscious.

Behaviors are the visible manifestation of our motivations. Behaviors are driven (consciously or subconsciously) by our beliefs and values. 

Values get measured

Building on Abraham Maslow’s theory of needs and encapsulating almost 40 years of research and 2,000,000 survey responses from all over the world, Richard Barrett holds the expertise and methodology to do this.

The results of any such measurement (at individual, team, organization and even nationwide level) is a detailed report. Based on such a report, a certified consultant may consult, train and coach individuals, leaders, teams and entire organizations into implementing a value-based way of living.

Usually, behaviors and results get measured; when values are measured and the tangible and visible “winds” (actions, procedures, plans, behaviors) are aligned with the intangible and invisible “currents” (values), re-engagement in life happens: at individual, team and organization level.

Values in an organization

At a group level (family, team, organization, nation, entire humanity), values form culture. And culture influences everything: strategy, results, behaviors.

In today’s world (VUCA, interdependency, social media, social responsibility, alignment with public opinion, attracting and retaining talent, rising shareholder expectations, rising customer expectations), the cultural capital became main, overcoming intellectual capital (information), skilled labor and manpower.

The cultural entropy (the difference between the actual values ​​of the employees/members and those promoted by the context/leaders) was researched and we know today that in a company, an optimized alignment of employees’ values to the company’s mission and vision drives the biggest share of employees’ engagement and of company’s financial results.

This professional video introduces culture, its importance and the benefits of measuring it though Richard Barrett 7 Levels Model and using the Cultural Transformation Tools (CTT).

A Whole System Transformation

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George Bragadireanu

George Bragadireanu