“Great innovation occurs when you decide to make meaning in the world” (Guy Kawasaki)


Working without passion is like being a mercenary, an intellectual prostitute. There is no creativity without feeling the passion for solving a dilemma using your imagination. Think of three circles, one within the other, where the smallest is “I want” followed by the circles “I do” and “I have”. Everything starts with the display of will, including creativity. This is, by way of exception, the notion that Steve Jobs used to boost his ideas when building the Apple universe (see Simon Sinek).

The bigger the “why” of a problem or a dilemma that must be solved using creative ideas, the stronger the solutions to this problem, which sometimes can be revolutionary. The small “why-s” (“to have a good job”, “to gain bigger salary”, “to increase my chances for a promotion”, “to beat the competition”, etc.) are good, because they introduce an “adaptive” innovation type (see Michael Kirton), local improvements to local problems. The greater the dilemma is, the greater the level of will and determination necessary to find a huge solution. Sometimes, this entails revolutionary solutions.

A powerful inner “why” gives rise to an extraordinary achievement level within each individual and releases the entire creative potential of the human being. It is the same with the theories referring to change (personal or institutional), to motivation and self-motivation of employees, it is the one thing that really moves the world and the human civilization, propelling them towards progress. Children have a natural and innocent way of perceiving the world, where anything seems to be possible. This is why their natural association to concepts, objects and information is surprising. Human imagination ends when we have the answers to all the “Why” questions and starts again when the “Why Not” question arises again.

Purpose and Meaning

When talking about business teams throughout the world, those leaders who know how to use the creative potential of their employees have a lot to gain from the progress, because they will always be the first to sell new and innovative services and products and will generate and control the market trends.

What a businessman or a team leader needs to do is to put a big “Why” next to each business problem that needs to be solved, an “I have a dream” or, better, “we have a dream” that should constantly ring out in the minds and hearts of as many of his followers. Basically, it shouldn’t be difficult: each business and business team must find their own “why”, hidden underneath the technical and commercial aspects, and to shout it out loud. Ultimately, the purpose of each product and service is to try to improve people’s life. When the employees know that they have solved a problem that belongs to someone else, they line up emotionally with this cause. The decision to contribute in a creative way to the improvement or innovation of a service or a product is taken more easily and more profoundly by people when it also has an emotional background not only a mental one; the decisions based on arguments diminish as compared to the emotional ones (also called “irrational” – Dan Ariely).

Any attitude is defined by a certain mood (meaning a combination of emotional and mental states); when you work and evolve surrounded by people who are open-minded, creative and ready to solve problems it means that you did the right thing, it obviously means that the vision you have – they have it too; strong visions, sometimes impossible, are the ones that have brought victories to the human kind or have died in glory. Fame and glory go together anyway.

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George Bragadireanu

George Bragadireanu